On Wednesday, January 9, 2019, Author Rik Feeney gave a talk at the Winter Park Bloggers and Social Media MeetUp on “Blog Your Book”.

Rik Feeney is the author of several books including Writing Books for Fun, Fame & Fortune!, and Editing Basics for Authors and Indie-Publishers! Rik is a Speaker, Book Coach, and Publishing Consultant. He talks at writer’s conferences and seminars and is the leader of the Orlando Florida Writer’s Association group. He has done several talks at writing events throughout Florida and was a Platinum Sponsor of the 2008 Florida Writer’s Conference.

Rick Feeney, communicated important context at the Meetup.  His material derives from 25 years of writing and Rik admits that he made mistakes along the way by which he learned what to do and not to do.  Subsequently, he brought to the group some expert advice and direction.

He introduced the Storyboard Chart which consists of around 40 graphed areas marked out for Chapters and Titles.  Rik suggests keeping an idea notebook with you always. Transfer the ideas later onto an index card, one idea per card.  Use the support idea cards for outlining a book. The idea cards can be pinned on the related Chapter Card.

Rik says that writing is not linear, it’s organic.  One day you may write on a specific chapter with supporting points and at other times just work on a stand-alone topic or idea.

  • Randomly choose one of your chapter cards.  Throw a dart to choose and if it grabs your interest, Go For It!
  •  It’s not necessary to write in consecutive order.
  • Start writing where you are.  Don’t wait until you have read a certain number of books.  Start now!
  • The initial creative process should not entail evaluation or judgment, so kill the editor.

Rik supplied ample information of which I’m unable to cover completely. It’s important to attend the MeetUps so that you don’t miss any important details that will help you,  I’ll list topics, statements and questions below from my notes.

What is Logline? It’s a two-minute pitch to tell an agent about your book.

How big is the group you want to talk to?

  • There were 1,146,000 self-published books last year. How will someone find your book?
  • There are 65 million Baby Boomers.
  • Millennials have the largest number in the workforce.
  • STORY is the KEY!   People love to read stories!
  • Why are you writing? – for legacy, money, fun, fame, fortune?

Giving away your small book as a business card. 1.50 book. Don’t give your hard work and talent away for free.  For fiction, give a small excerpt. Create a little story with a few characters around 5000 words for $.99 or for free as a 5-day special offer.

If you provide a self-photo for the public, make it real.

Don’t write for fortune, write for passion. What do you want to produce?

What have you done to promote your book/blog?  Public speaking, adds?
Rik recommends a book by John Kramer:  “A thousand ways to promote your book.”

  • Have the expertise for your niche.
  • Marketing is like cutting down an unwanted tree in your yard, try 5 wacks a day on marketing.
  • Use the KISSU method – Keep it short, simple, and understandable.  Expand on one thought. 700 words, 1 scene, 1 chapter, 700 words.
  • One blog post = one thought, one question, one idea, one scene/chapter, 700 words.
  • Have multiple streams of income.  Don’t rely on just one.
  • Front Matter –  One blog post each. Intro, Forward, Preface.  Use the first to grab them by the throat and not let go!
  • Back Matter – Epilogue, Glossary, References.  Excerpt from your next book.

Capture the inspiration Ten Step Method (10 or less).  Choose the 10 most important things you want someone to know about your topic.

  • What questions do you get asked most often?
  • Who needs to know?
  • What difference will the knowledge make?
  • What will be the benefits?
  • What are the drawbacks?
  • Most importantly, what pain are you relieving for fiction and nonfiction?
  • Photos can draw people in for interest.
  • Supporting points –   Tell them what you told them; who, what, why, how.  Summary, the takeaway points/info.
  • Follow Up –  Once you’ve finished writing 10 topics, add another chapter at the end.  Next, an intro encompassing what is to be covered.

Blocked by Amazon?  Amazon may say, we’ve found this elsewhere.  If you blog your book, let Amazon know you own the material.  Don’t quote without permission from the one you’re quoting. Correct errors immediately.  Check for copyright.

  • Legal –  Disclose paid endorsements,  Publish a privacy policy, Play nice(no arguments), Libel is for attorneys.
  • CYA – Cover your assets.  Royalty free license for photos/illustrations, Trademarks
  • EU laws require you to give EU visitors information about cookies used on your blog; in too many cases, these laws also require you to obtain consent. Consider US only vs. EU.
  • Guest Bloggers.
  • Create a memorable voice.   Write for the bloggers.
  • Only post one a week.  Schedule blogs to post once a week.
  • Iclever (is a small keyboard on the market)
  • 95% marketing, 5% writing.

Do what is right for you.  There is no right or wrong way to market and promote.  Some teach that their method is the best.

Rik says he writes from 12 midnight until 6am.  He takes a break to unwind and then sleeps until 2pm.

Rik is a bit of a humorist. We had some laughter and fun while being informed. Rik elaborated on all the items listed above in about 90 minutes including a Q&A. Thank you Rik Feeney!   Learn more about Rik at www.RickFeeney.com

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