Blogging is one of the best ways to grow a business, promote a certain cause, or spread new ideas because you offer people crucial insights, and thus you gain their attention and trust.

It is also a way to connect with other people and find lifelong friends. Some call this finding your tribe or community.

What do you blog about?

Persuasive writing is a form of nonfiction writing that encourages careful word choice, the development of logical arguments, and a cohesive summary.

Listed are a few persuasive writing techniques.

  1. Appeal to Authority

    Important people or experts make your argument appear more convincing; Using reliable research helps to make your argument more convincing.
    Example 1: Gary V says blogging went from fringe to mainstream and that you can make money blogging.
    Example 2: Brian Clark says “Content is King”, that great content is the key to great SEO.

  2. Appeal to Reason

    Facts, numbers, information, and logic can be very convincing.
    Example: A recent blogging report states that 35 bloggers are making $1,000 to $300,00 per month.

  3. Appeal to Emotion

    Getting people to feel happy, sad, or angry can help your argument.
    Example: Blog and set the world on fire. The more you blog the better you’ll get. Never give up.

  4. Appeal to Trust

    If people believe and trust in you, you’re more likely to persuade them.
    Example: Believe me! I’ve been there before. I’m just like you.

  5. Plain Average Folks

    People will believe you if you appear to be an “Average Joe.”
    Example: “I put my pants on one leg at a time just like everyone else”

  6. Bandwagon

    If everyone believes it, it must be true!
    Example: Nine out of ten people prefer blog writing!

  7. Rhetorical Question

    Rhetorical questions are not intended to be answered. They’re a way to state the “obvious.”
    Example: Who wouldn’t like to earn more money blogging?

  8. Repetition

    If you repeat information or present information in repeating patterns, people will remember it and believe it.
    Example: Duty does not surpass honesty. Duty does not surpass common sense. And duty, my friends, does not surpass morality.