Small business owners wear many hats, but if you don’t know how your analytics are doing, then your social media marketing hat is probably about to fall off.

According to Ken Countess, managing director of The Countess Group, small business owners make many marketing mistakes, but a lack of attention to analytics is prevalent. “They (small business owners) don’t use analytics to build their brand,” said Ken.

But wait; there’s more. Ken pointed out other issues that can arise when analytics aren’t utilized. “If your prospective customers use Facebook, but you don’t, that’s a mistake,” he said. “Small business owners don’t pay attention to learning what’s working (and do more of it) and stop doing what’s not working. Also, they’re not using video.”

If this sounds like you, then Winter Park Bloggers and Social Media Meetup can help. Come hear award-winning marketer, Ken Countess, present “5 Essential Marketing Tips to Energize Your Sales” at our next meeting.  

Winter Park Bloggers and
Social Media Meetup

Wednesday, June 6

9:00 – 11:00 AM

Casselberry Library

215 N. Oxford Road

Casselberry, Florida

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Listen to Ken’s “Market Your Business Like A Pro” Podcasts at: