On Thursday, August 10, at the Casselberry Library, Gloria Rand, an award-winning SEO blogger, a certified high-performance speaker, the owner of Web to Wealth Marketing and an internationally known leading expert in internet marketing, spoke on “How to Write Content that Converts!”

She asked if we were wondering, “Why no subscribers?” Gloria told us to follow the golden rule of blogging, which is “they ask, you answer,” which means provide value for your readers, by giving them what they want. That type of content should encourage your reader to take action and subscribe.

Gloria suggested we ask questions and take polls to find our readers specific pain points. Write specific content and think of specific people when writing the content including things such as practical steps to solve a problem. She suggested that we speak our reader’s language and utilize their jargon.

Our titles we choose are important and should get our readers to take action by clicking on it to read more. She explained that the average was 2 out of 10 readers will click on your titles to read more. Gloria said keywords and terms in the titles need to speak to your readers and that odd numbers in your titles get more clicks, such as, “5 Ways to Solve Your Problem”. Using power words or emotional words help even more, such as “5 Easy Ways to Solve Your Problem”. Adding time and urgency to your titles are even better, such as “5 Easy Ways to Solve Your Problem this Year!”

She gave us a wonderful resource where you can analyze your headline to see how it scores. SEE https://coschedule.com/headline-analyzer

Gloria explained that the new trend for blogging is a longer article of 1,000 to 2,500 words. She has seen repeated studies that the search engines prefer longer content for search engine indexing. If possible, consistently write on your blog every two weeks and no less than once a month to gain followers.

If you don’t have time to type then record a video, upload it to YouTube, and YouTube will transcribe your video and you can repurpose it into your blog, adding the video as well.

She explained that we need to test everything, checking Google analytics to see the blog’s performance. Gloria explained that consistency in blog content creation is important.

For those who could not attend, we missed seeing you. Hope to see you at our next month’s MeetUp.

Carole Jackson, MA, LMT, BCTMB
I’m always amazed at the quality of presenters we get at our meetings. It’s a great way to learn and enjoy meeting other learners.

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