The art and science of creating content is loved by readers and search engines alike. Doing this well is the key to ranking high and convert well.
SEO copywriting is a relatively new field. In former times you were either an SEO specialist or copywriter. It’s only in recent years that SEO has gotten less technical and the importance of quality writing has gone up.
What is SEO Copywriting?
- Technical SEO — That means all technical aspects of search engine optimization. Includes proper markup, fast loading times and mobile friendliness.
- Audience and keyword research — The bread and butter of SEOs. Finding out what people type into search engines, their intent and what else there is to know about them.
- Content creation — Taking the knowledge gathered in the step before and turning it into high-quality, relevant, compelling content that readers will love.
- On-page optimization — Putting the finishing touches to content to make sure search engines can understand what it’s about.
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